The Voice: Effectively Impacting the Consumer Through Digital Media

The Voice is the show that is hitting all the right notes when it comes to social and digital media and engaging consumers. It has been built to have the most entertaining social experience on television. There are several ways in which the show does a great job to meet the demands and needs of the target audience. Each show has extended storytelling in which contestants competing in the show share their life stories to really engage and get the fans to develop a deeper relationship and attachment to contestants. The Voice also does a great job of connecting with fans with talent activations, high impact social campaigns, and original content. Each show is a live event where their are social events tied directly to the contestants and fans to create excitement and urgency. The social and consumer experience was addressed by engaging fans on live tv by having the necessity for fans to tweet on Twitter who they wanted to continue to compete on the singing show. This was the most successful Social TV integration of all time with millions of fans tuning in and tweeting who they wanted to win the competitions. The show also used skybox and personalized content for fans. They dedicated an on-air segment to fan engagement, sharing social calls to action and sharing twitter discussions between fans and talents on the show and more. The show also worked with other social media platforms such as Facebook, Instagram, Snapchat, Tumblr, and more to reach out to more fans across a wide range of social media platforms. The show was successfully done because it set records on fan engagement and ratings with millions of fans engaging with the shows content and setting records across social platforms. Digital media followers were engaged with a wide range of entertainment and social media influences to keep fans engaged from different angles. Hashtags are another avenue to attract fans such as #BehindtheVoice and #VoiceyourFreedom engaging fans with behind the scenes footage of competitor stories, trainings, photography, videos, concerts, and more. The show does have an official website and also an official app that keeps fans engaged with news articles, countdowns until the next show, and live updates during show times. It also shows replays of previous shows in case fans don’t get a chance to watch the show live. The show does an excellent job of meeting consumers needs.