Do I follow any influences? The answer to that question is yes I do. When I lived in Ottawa, Canada I became friends with an influencer who had a really big following. They were a henna artist and had about 100k followers. She would invite me to influencer events that would be held once a year at the Ottawa Blues Fest.

These influencers would market themselves with intriguing posts to catch followers attentions on social media. Whether it be henna, fashion, social issues, music, and more these influencers would post intriguing photos and videos that would get them thousands of likes, comments, and followers. Once these influencers gained massive followings, different businesses would decide to partner with these influences to help market their businesses and followers and in return the would give sponsorships or free merchandise etc. This kind of marketing is known as influencer marketing.

Since influencers have so many followers they play the role of facilitating visibility of different business. They post videos and photos and tag business they partner with in order to promote those brands and get fans interested in certain products, brands, or businesses that they may partner with.

Marketing perspective impacts the relationship between the company and the consumer because great marketing gives a deeper look into a company’s core and soul and gives an inside peek of all that a company has to offer to consumers. The better the marketing scheme of a company the more consumers will be attracted to the company’s brand and merchandise the more successful that company will be.

The Voice is the show that is hitting all the right notes when it comes to social and digital media and engaging consumers. It has been built to have the most entertaining social experience on television. There are several ways in which the show does a great job to meet the demands and needs of the target audience. Each show has extended storytelling in which contestants competing in the show share their life stories to really engage and get the fans to develop a deeper relationship and attachment to contestants. The Voice also does a great job of connecting with fans with talent activations, high impact social campaigns, and original content. Each show is a live event where their are social events tied directly to the contestants and fans to create excitement and urgency. The social and consumer experience was addressed by engaging fans on live tv by having the necessity for fans to tweet on Twitter who they wanted to continue to compete on the singing show. This was the most successful Social TV integration of all time with millions of fans tuning in and tweeting who they wanted to win the competitions. The show also used skybox and personalized content for fans. They dedicated an on-air segment to fan engagement, sharing social calls to action and sharing twitter discussions between fans and talents on the show and more. The show also worked with other social media platforms such as Facebook, Instagram, Snapchat, Tumblr, and more to reach out to more fans across a wide range of social media platforms. The show was successfully done because it set records on fan engagement and ratings with millions of fans engaging with the shows content and setting records across social platforms. Digital media followers were engaged with a wide range of entertainment and social media influences to keep fans engaged from different angles. Hashtags are another avenue to attract fans such as #BehindtheVoice and #VoiceyourFreedom engaging fans with behind the scenes footage of competitor stories, trainings, photography, videos, concerts, and more. The show does have an official website and also an official app that keeps fans engaged with news articles, countdowns until the next show, and live updates during show times. It also shows replays of previous shows in case fans don’t get a chance to watch the show live. The show does an excellent job of meeting consumers needs.

The sites and applications that I use most often are Instagram, Facebook, and twitter. I have a personal instagram and personal Facebook account and also have a business instagram and Facebook account that I use for my soccer academy Tony Taylor Soccer Academy. I also use my email accounts on yahoo and gmail. I use acuity scheduling for my soccer academy to schedule personal training sessions and my official website tonytaylorsoccer.com to promote myself and my business. I usually have positive reactions when using my digital media outlets. There are times when I may spend too much time on instagram and Facebook randomly scrolling and my cause me to waste time that I could be using to do more productive things. I find that I can get a long of things done using my email databases, my instagram and Facebook pages to promote my business and my personal brand while also staying up to date with my work for my online classes.

I do receive emails from companies. A lot of times it is emails to help my online website to gain more followers or for me to grow my business with online marketing etc. Emails that catch my eye are usually emails from clients who want to sign up for personal training sessions or have questions about my academy or from agents who are enquiring about new club opportunities since I play soccer professionally.

I have come to realize that the use of digital media in marketing has become very useful today and is one of the main types of marketing done in this generation. If individuals or businesses want to market and promote their business digital marketing is a great tool for them to use since so many people in the world are now using digital media.